In April, Tim Hortons Canada announced that it had added a fancy espresso drink to its caffeine menu. “We are confident that our Guests across the country will love Canada’s new favourite latte,” Sami Siddiqui, the company’s president, said in a press release. It was quite a boast, considering most Canadians hadn’t yet tasted their, “new favourite latte.” Siddiqui appears to be counting on his company’s cultural significance to beat Starbucks, which introduced the concept of espresso and steamed milk to the Canadian masses two decades ago. Emblazoned on all of Tim Hortons’ paper latte cups is a promise that the drinks are made with, “100% Canadian milk.” In other words, Buy Canadian!
The claim is silly, of course; import tariffs on dairy that exceed 200 percent essentially guarantee that you are supporting Canadian farmers whenever you drink your milk, steamed or otherwise. (Starbucks uses only Canadian milk and cream at its Canadian stores, as does McDonald’s, according to spokespeople for the companies.)
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