The coffee business apparently is in its fifth wave of development since James Folger founded J.A. Folger & Co. in San Francisco in 1854.
Diana Olsen, president and founder of Balzac’s Coffee Roasters, the boutique espresso chain backed by Dragon’s Den star Arlene Dickinson’s investment firm, shared this information — wryly — during an interview last month at her Liberty Village location in Toronto.
I thought we were still in the third wave, which is how hipsters describe the rise of independent caffeine dispensaries that offer flat whites and matcha lattes instead of double-doubles and Frappuccinos. When the first Balzac’s cafe opened in Stratford, Ont. in 1996, “the wave thing wasn’t even a thing yet,” Olsen said.
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