Rick Blackshaw, chief executive of Sport Maska Inc., the company better known as CCM Hockey, is unmoved by all the recession talk.
You would be too if you had a captive market and Sidney Crosby, Connor McDavid, and Alexander Ovechkin — the three biggest stars in the sport — all wore your gear.
“If you went back to ’08 and ’09, if you went back to ’01, those were still growth years for the brand,” Blackshaw said in an interview, referring to the Great Recession and the economic downturn that preceded it. “It’s one of those things. There’s such passion that surrounds the sport, you’re not going to deprive your kid of the sport. You’re going to go without a new car,” he added. “We haven’t seen any indication of a slowdown at retail.”
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